Kenny Delights Eyes New Market with Introduction of MADMAX Energy Beverage
Health food brand Kenny Delights, known for its range of superfoods and nuts, has announced its entry into the energy drink market with the launch of its new product, MADMAX.
Jaipur Times 
Jaipur – Health food brand Kenny Delights, known for its range of superfoods and nuts, has announced its entry into the energy drink market with the launch of its new product, MADMAX. The company has also introduced Bollywood actor Sunny Leone as the brand ambassador for the product.
Founded by entrepreneur Megha Jain, Kenny Delights has spent over a decade building a reputation in the health food sector. With the launch of MADMAX, the company aims to tap into India’s growing demand for energy drinks, particularly among younger consumers and those with fast-paced lifestyles.
Sunny Leone’s association with the brand is intended to help MADMAX connect with a broad consumer base. The launch was accompanied by a television commercial shot at Mad Island, Mumbai, directed by Soham Thakkar and Nirvi Jain of the creative agency ARtmeTech. Key company representatives, including Megha Jain and Vinay Jain, were present during the campaign shoot.
The company has initially tested MADMAX in Hyderabad, where it received a positive response from local distributors and retailers. Early feedback points to consumer interest in the product’s taste and its lower sugar content compared to some existing brands in the market.
Kenny Delights has indicated plans to expand distribution of MADMAX across India, with ongoing discussions with distributors in multiple regions. Marketing and public relations efforts for the launch are being handled by Jaipur-based agency Drive Digital.
Industry observers note that while the Indian energy drink market is expanding rapidly, it remains competitive, dominated by established global and domestic brands. Kenny Delights' entry into this space marks a significant shift from its traditional focus on health foods toward a more diversified product portfolio.
How MADMAX positions itself in this evolving market — particularly in terms of product differentiation and sustained consumer engagement — remains to be seen as the brand rolls out nationally.
